Whiteboard Animation

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Association Industry

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video - HUD Disaster Recovery

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Whiteboard Video for Non- Profit -
Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning

Health Care Marketing Whiteboard Video
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")
Website Marketing Video
Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Providence Explainer Video Companies Articles

Providence Explainer Video Companies City Links

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Providence

Providence is the capital and most populous city in Rhode Island. Founded in 1636, it is one of the oldest cities in the United States. It is located in Providence County, and is the third largest city in the New England region after Boston and Worcester. Providence has a city population of 177,994 and is part of the 37th largest metropolitan population in the country, with an estimated population of 1,600,856, exceeding that of Rhode Island by about 60%, as it extends into southern Massachusetts.

 

This can be considered in turn to be part of the Greater Boston commuting area, which contains 7.6 million people.The city is situated at the mouth of the Providence River, at the head of Narragansett Bay.Providence was founded by Roger Williams, a religious exile from the Massachusetts Bay Colony. He named the area in honor of "God's merciful Providence", which he believed was responsible for revealing such a haven for him and his followers to settle. After being one of the first cities in the country to industrialize, Providence became noted for its jewelry and silverware industry.

 

Today, the city of Providence is home to eight hospitals and seven institutions of higher learning, which has shifted the city's economy into service industries, though it still retains significant manufacturing activity.Once nicknamed the "Beehive of Industry", Providence began rebranding itself as the "Creative Capital" in 2009 to emphasize its educational resources and arts community. Providence was one of the first cities to industrialize in the United States. By 1830, the city had manufacturing industries in metals, machinery, textiles, jewelry, and silverware. Though manufacturing has declined, the city is still one of the largest centers for jewelry and silverware design and manufacturing. Services, in particular education, healthcare, and finance, also make up a large portion of the city's economy. Providence also is the site of a sectional center facility (SCF), a regional hub for the U.S. Postal Service.[72] Since it is the capital of Rhode Island, Providence's economy additionally consists of government services.

 

 

Information for the state of Rhode Island

Rhode Island's traditional manufacturing economy has diversified and is now also based on services, trade (retail and wholesale), and finance. In spite of this, many of the products for which Rhode Island is famous are still being manufactured. These include jewelry, silverware, textiles, primary and fabricated metals, machinery, electrical equipment, and rubber and plastic items.

 

Tourism and gambling are also important. Agriculture is relatively unimportant to the economy. Most of the farmland is used for dairying and poultry raising, and the state is known for its Rhode Island Red chickens. Principal crops are nursery and greenhouse items. Commercial fishing is an important but declining industry. Narragansett Bay abounds in shellfish; flounder and porgy are also caught. Naval facilities at Newport contribute to the state's income

Providence Explainer Video Companies


 

So, if you're looking to employ the services of an explainer whiteboard video company, there are things you can and should ask before making a final decision. Now that you've made the decision to use a explainer whiteboard video companies, you're looking for design that will perfectly represent your company.

Here Is A Quick Way To Shore Up Your Whiteboard Animation Video

So, if you're looking to employ the services of an explainer whiteboard video company, there are things you can and should ask before making a final decision. Now that you've made the decision to use a explainer whiteboard video companies, you're looking for design that will perfectly represent your company.

 

 

Providence Explainer Video Companies

 

Providence Explainer Video Companies

Articles

A Step-By-Step Process to Choosing the Right Web Design Agency

 

Most business owners and managers realize that, in order to succeed in today's competitive marketplace, you must create a great brand experience for your customers. Marketing methods have changed dramatically over the past few years and today's consumer has many different platforms on which to make their purchasing decisions. Therefore, it's up to you to find the right agency to deliver your company's message to both current and potential new customers in the most effective way possible.

 

See below for our checklist on how to make the right decision when choosing a web design agency -

 

No. 1: Know What You're Looking For

 

First of all, determine what you're trying to achieve with your website and internet marketing. What are your goals? How will you measure success? If you'll be running an e-commerce website, then your focus will probably be on creating and growing your customer base, ROI (Return on Investment), and conversion of sales. On the other hand, if you need brand awareness because you're launching a new company, the purpose of your website will be to provide information and education about your products or services, which means you need a site that provides good visibility and a clear focus. Once you've determined what's required to accomplish your goals it won't be difficult to find an agency that suits your needs.

 

Action: At this point you need to ask your potential web design agency to provide proof of their capabilities. Ideally, they'll be showing you examples or case studies of problems they've faced and the solutions they've provided.

 

No. 2: You Get What You Pay For

 

 

Cost can often be the deal maker or breaker when it comes to hiring a web design agency. It's important to remember that, like other products and services you purchase, that old saying'you get what you pay for' is just as true when it comes to web design and development. Be cautious about cutting costs just to save a dollar or two right now, because it may be something you regret long-term. Justifying the cost of your web design comes down to simple math and, as a business owner, you need to do some research. How much money have you spent in the last year, on marketing and advertising? What about the past five years? Are you satisfied with the return on your investment those efforts have provided? You may not receive the long-term value from your website and fail to see the results you planned for if you start cutting costs at this point.

 

Action: Remember that we're talking about value here - not cost, so ask your agency if they're able to provide solid evidence of the value delivered with tangible results. Cost won't be a deal breaker if the agency can provide a service or website that brings ROI, so don't let sticker-shock prevent you from achieving your goals. Once you've done the research we recommended, it's highly likely you'll discover you've been spending a lot of money without results for some time now.

 

No. 3: What's Their Track Record?

 

 

It's important to note here that this doesn't mean that an agency must have been in business for decades because, in fact, many new agencies have new methodologies and some great innovative ideas to consider. What you need to know is this: Does the agency understand your industry? Has this agency delivered effective solutions to previous clients?

 

Action: Ask your potential web design agency for information like client testimonials, performance data, and perhaps one or two case studies demonstrating both their approach and how results are measured.

 

No. 4: Are They Good Communicators?

 

 

You must understand what your web designer is talking about and what they're doing, or planning on doing. The Internet is constantly changing, which makes it technically challenging and highly complex for most users, so if you're already confused or lost in the discussion, then your designer is failing you. When having a discussion with your web design agency it's up to them to explain what they do, how they do it, but even more importantly, why they're doing it. They need to be on your side - working for you.

 

Action: We'll start by saying that it's always up to you to do your own research, but once you hire a web design agency you should feel comfortable knowing that you can ask them questions about what they're doing; like their methodologies, their processes, and why they're making certain decisions or recommendations. If there's something you don't understand about your web project, then you must be comfortable in asking them, in addition to receiving an answer that's clear and understandable.

 

No. 5: Content Is Paramount

 

 

When making the decision to either makeover a website or launch a new one, the first things that usually come to mind are how you want your website to both look and function. However, while these are both very important aspects, don't overlook the fact that your website content is the most important factor. So, if your designer intends to deal with art before the content on your website, then you have the wrong designer. A website designer with a lot of expertise will ask many, many questions about your industry, your business, and your customers. If they fail to do this, look for a new designer.

 

It's very important that the agency you hire understands the importance of content, because quite honestly, it's the most important aspect of your website. It doesn't matter whether the content will be received from a copywriter or whether they're creating the content themselves; your designer is simply creating a framework to house the content. They need a full understanding of how users will interact with the content and how you intend managing the content in future, thus ensuring your website is delivering the right message and that the quality will be maintained for years to come.

 

Action: By content we mean everything that includes written copy, videos, images, and more. Content is designed to help your customers, so it's imperative that your web design agency is talking about content before art. Preferably, they'll be in touch with your copywriters or marketing team if they themselves will not be creating the content.

 

No. 6: Be Realistic about What You're Trying to Achieve

 

 

Again, this comes down to you doing your research: put some thought and time into what your goals and expectations are from your web design agency. Determine how you'll know if your money was well spent in (say) six months and then (say) one years' time. Besides getting more traffic or being first on Google, you might be looking at increasing online sales, generating more leads, or improving brand or product awareness.

 

Action: Ask your new web design agency what services and tools they use or provide to drive measurable traffic to your website. By now your agency will understand your sales process, so it should be a simple matter of providing a workable solution to make your processes more effective and efficient, thus providing real value through your new website.

 

No. 7: Understand Your Web Strategy

 

 

A professional web design agency will offer you a clear web strategy which goes beyond your website. Your strategy should offer your business a strong sense of trust, authority, and relevance; because with a solid plan you can measure, and when you're able to measure you can make good decisions based on accurate data. The result is that with accurate data you can convert visitors to your site into paying customers.

 

Action: It's up to your agency to explain in great detail what their approach is, and of course it's up to you to ask! The strategy should be designed to help you reach your goals, whilst staying within budget.

 

No. 8: Capitalizing on Your Investment

 

 

Once your new website has launched, a good web design agency will continue their relationship with you. A professional design agency will help with analytic reporting and work with you to ensure you reach your goals.

 

Action: When hiring a new web design agency, ask about their ongoing relationships; meaning, how are they currently assisting other clients? Ask if they have ongoing service or maintenance plans on perhaps a monthly or quarterly basis that you may be able to sign up for.

 

 

This is very important, because you need more than a great looking website: you need a website that works!

 

 

Website Design Websites

Providence Explainer Video Companies
Articles

How This Plumbing Company Doubled Their Sales Overnight with a Website

 

Dillan finished twisting the last part into place, settling his tools down before sliding out from beneath the sink. Mr. Wilson, the homeowner, was sitting at the kitchen table. "What's the prognosis?"

 

"You didn't do too much damage trying to fix it yourself. It should be just fine now. If there are any problems call me and I'll come out and set it right." He began to pack up his tools as Mr. Wilson went to grab his credit card. Dillan had been a little suspicious of the card readers that attach to his cell phone, but once he realized how useful it could be he'd embraced it wholeheartedly. It just made his job that much easier.

 

Mr. Wilson paid him and said, "I wish I had called you sooner. I was looking for plumbers in town but couldn't find any information about you. My neighbor ended up recommending you."

 

"I have an ad in the yellow book, and I think I have a website." Dillan replied, trying to think about the last time he'd made any updates to his marketing.

 

"Yeah, I remember seeing a result for you, but when I clicked on it the website wouldn't load." Mr. Wilson said.

 

"Oh, I'll check that out." replied Dillan. Mr. Wilson thanked him again and Dillan headed out to his next job. The rest of his clients were folks he'd worked with since he started his plumbing business ten years ago. However, he had noticed that a lot of people were moving into the community due to new job opportunities in the nearby big city, but very few were calling for his services. He wondered if they were having a problem finding him.

 

Settling down at the small computer desk in the corner of his living room he tapped the spacebar to wake up the machine. His fingers clicked the keys of his keyboard as he tried to find the website his cousin had made for him years ago. He tried the name of his business, his own name, and searched for plumbing in his area. He could find himself on third party services where people seemed pleased with his service, but they were not pages he could control. Ultimately, he had to dig through several pages of results before he found his own web page.

 

When he clicked on it, all he found was his web host saying that the page no longer existed. What? he thought. Dillan tried to login and found that his domain name had expired years ago. There was a view of what his website used to look like, but it was filled with flashing graphics and bright colors that even he was annoyed by now. Luckily, no one had bought his domain name, but he was in a lurch. He tried to reach out to his cousin, but he was busy these days and didn't have the time. Dillan realized that not only was the site outdated, the platform he'd used to make it was no longer supported!

 

His old website was unable to be revived and he didn't know the first thing about building a web page. The newer styles seemed so slick and complex, Dillan wasn't sure where to start. He checked out some free website building options, but he grew overwhelmed. Dillan looked at the clock, it was nearing midnight! Frustrated, he decided that first thing in the morning he would try and find an option for a new online presence. If people were moving into town he wanted to be able to capture their business.

 

In between plumbing calls Dillan was on a search for a website designer. He had a budget in mind and was hoping to find someone he could work with. He made a list, feeling a little nervous. Some of the web design packages seemed so expensive! Did he even need all of that stuff? Would the cost of the site even help his business?

 

The first few people he called never seemed to have an answer to his questions. He received disheartening responses about how they would design his site. He didn't want just a template, he decided, there needed to be something unique to help him stand out. If he was going to use a template he would have struggled through one of the free services! Several of the local web designers didn't even answer their phones.

 

He went back to the web search and found Clayton Commercial Arts. They were local to Seattle and had been in business for several years. He was astounded when he saw their website. It looked modern and clean, simple headers and graphics helping him find the information that he needed. He looked at the qualifications of the team of designers. They had many years experience in graphic design, web design, art, and video making. They seemed capable of doing a lot for a business. Curious about what they could do for him, he decided to contact them. He gave Louisa Clayton, the owner, a call.

 

"I am looking to create a website for my plumbing business."

 

"Our team at Clayton Commercial Arts works with businesses locally in Seattle and across the United States. We can work with all kinds of businesses, what are you hoping your website will do for you and your business?" she asked.

 

Dillan began to explain, describing all of his hopes for what he needed. His website needed to look professional in order to capture new business. He wanted to help share information about simple plumbing projects and when to call a plumber. Dillan wanted to reaffirm his current customers and give them a simple place they could direct referrals.

 

"That really helps me get an idea of what we can do for you. Could you give me a little bit of information about your clients? I want to be able to picture the website from their point of view." Dillan answered and Louisa asked several more questions. His feelings of frustration with the do-it-yourself sites and the other web developers waned. Louisa was asking a lot of questions that he would have asked himself when deciding where next to go with his business. "We will create some samples and see what you would be interested in." she said. He was given a time frame and he agreed.

 

When they met to look at the samples, Dillan was astounded. They were far more than he would have been able to come up with. Louisa carefully explained the design choices and how certain marketing options could help him with conversion rates. Not only would people be able to find his contact information, they would be assured he was the plumber to hire.

 

"Will it work on cell phones?" he asked, observing the different options. He had come across that problem himself many times, he would be out working and unable to view a link he'd been sent.

 

"Yes, of course. Responsive design is something we stay on top of at our company. We are always looking forward to new technologies that may have different screen resolutions. Your website will be viewable in whatever format your clients choose." She did a few clicks on the screen and he was able to see all of the sites in a mobile format. "With our service we also stay on top of browser upgrades and requirements so that if there are changes in any browser codes we can make sure your website still looks well done and professional."

 

"What if I want to change it in the future?"

 

"We stay appraised of current design trends and implement them when necessary to keep your website looking fresh and professional. We have plans in place to keep websites running for years to come."

 

"Wow, I didn't even think about most of this stuff when I realized I needed a new website." Dillan admitted, feeling a little bit behind the times.

 

"I'm here to help with anything you need. I've been in business for quite some time and I will be working on marketing design well into the future." Louisa replied. Dillan nodded feeling comradery from one entrepreneur to another. "It's a passion of mine to make marketing functional, practical, and looking great!" Dillan smiled and selected one of the samples.

 

Soon his new site was online, a world of difference from his former online presence. He felt proud of his new website and actually made some changes to his traditional marketing in the newspaper and in flyers. As time went on he was able to help his business to grow, many of the new members of the community trying out his services when they needed help. In fact, his business expanded and he was able to hire on more plumbers to help serve the people in his community.

 

Looking back a year later after a redesign of his marketing, and the assistance of Clayton Commercial Arts, he felt a sense of pride and accomplishment. He was able to do his work and share his expertise in a way he'd never been able to do before. All it took was a desire to change his marketing plan and finding the right business to partner with. With the help of Louisa Clayton and her team of designers he was able to be more successful than he'd ever considered before.

 



 

 

 

Providence Explainer Video Companies

 

Providence Explainer Video Companies Articles

The Right WebSite Design

 

Adrien Goodard was sitting at his desk going through his finances. Things were in good shape for his company - Goodard Plumbing, but he knew that with the right marketing strategy that his company could be in much better shape. With the right way of going about it, he could grow his company so that his part-time employees could have more hours - increasing his bottom line and theirs. Maybe, he thought, I could even manage to get enough money to take my wife on that trip she's been wanting to go on for years. Adrien decided that creating a website would be a good marketing decision especially with the internet being so front-of-the-line when it came to business practices. He decided to do a quick search online of what web design companies were in his area. When he saw the list of over twenty companies, he felt overwhelmed. How am I ever going to choose the right company from this list. I can't just choose anyone because the website will be the first thing that prospective new clients see about us, he wondered. Just then the phone rang and Adrien took it. He had a customer who had an emergency and needed him and his crew on site immediately. Adrien called his employees and then headed out to his truck. His marketing plans would have to wait.

 

It was late by the time that Adrien had dealt with the emergency and headed home. At the back of his mind he had many thoughts of what he'd like to say to his customers - both current and potential but it didn't sound right to him. He stayed up for a little while pacing the kitchen floor and drinking too much coffee trying to come up with an image in his mind. He felt tired the next morning when he went to work. He once again looked at the abundant list of web design companies advertised. He decided that the best way to find out about the companies was to take a quick look at their website and then speak with them. Adrien wasn't a man who felt comfortable conducting business over the internet, he liked to do things face to face. However, he supposed that he would have to learn about writing an effective e-mail once his website was up and running. The thought frightened him. The first call that Adrien made was to an internet start-up. The young man who met with him was friendly and presented Adrien with templates for the type of site that he could do.

 

"Once the website is built, do you put on any updates that we have?" asked Adrien, "for example, if I wanted to advertise the importance of having drains checked annually, and maybe offered a coupon once and a while for services such as this."

 

"We could do that for you, sir," said the man, "for a fee of course."

 

"Have your clients been satisfied with your work so far?" asked Adrien.

 

"Well, sir, we haven't had many clients, sir, but we hope to make the ones we get happy, after all that's how we'll make our business successful."

 

"Thank you," said Adrien, "you're the first company that I have interviewed but I will keep you in mind."

 

After the young man had left, Adrien thought about the conversation that he had. The young man had been personable but Adrien felt anxious about the possibility of him creating the site for the plumbing company. He decided that he needed to know more about choosing the right internet company. It was a different experience than hiring plumbers or choosing companies to supply his tools of the trade. He found a few online texts to give him a better idea of what he was looking for. It made him realize that he needed to keep looking because a new company might not stay in business long enough to keep his website updated and successful for his business. He was also hoping for something that would distinguish him from other plumbers in the area, which meant that a template design was too generic for his needs. Ah, thought Adrien, this is stressful. I didn't realize that I needed to understand so many things about the internet to make the right choice when it comes to having a website. I've been in business fifteen years and have never had one before, but I know that it is important that I keep up with the marketing trends. A lot of potential clients aren't just going to look in the local entrepreneurs' guide. They're going to use search engines to find what they need because they always have their phones close by. I don't have the time to meet with every company on the list. It will take up too much of my time - time that I should be investing in my business. Adrien glanced up at the clock. It was nearing lunchtime and he needed a break. He decided to head out and get something. At the local diner, he ordered a burger, fries and soda.

 

"Hi, Adrien," said the waitress Marie, "you look like something's eating at you."

 

"Just trying to figure out a way to get a website created for my business. I had no idea there were so many webpage designers and companies in the area. I just don't have time to interview them all, and reading reviews and about each one online is equally time consuming."

 

"I could recommend a designer for you," said Marie.

 

"You could?" asked Adrien.

 

"Yes, you should contact Louisa Clayton at Clayton Commercial Arts. She looks after the diner's site and does a great job. Her company's been around for over ten years and is reliable. She has made a real success of her business and her skills are diverse. She's a graphic designer, web designer, artist and she also makes her own videos."

 

"Wow," said Adrien, "you sound like a walking billboard for her skills."

 

Marie laughed, "it isn't the first time that I've recommended her over the years and I've never heard of her letting anyone down. She makes all of her websites unique and she's good about bringing her own ideas to the table, and listening to what your vision is."

 

Adrien made an appointment to meet with Louisa at the end of the week. After the introductions, Louisa made her pitch to Adrien.

 

"I'm impressed. You researched my company," said Adrien.

 

"I've found it to be a necessary part of my job," said Louisa, "I like to be able to make a pitch at my first meeting. It saves us both time. I've come up with a few mock-ups for what I could do for your company. Bear in mind that I can change any colors or fonts that you want to match with what you want."

 

"I like that," said Adrien when he saw a design that had a background that resembled pipes in a colorful pattern."

 

"Plumbing isn't usually considered something fun or interesting, so I thought that we needed to put a fun spin on it. With the information that you can provide me, I can create pages that make your website user-friendly. Because plumbing isn't in a technological field, I find that a simple approach is usually best."

 

"I think that sounds very reasonable," replied Adrien.

 

A few days later, Louisa stopped by the plumbing company to show Adrien what his completed website would look like. He was very impressed and thankful for her assistance.

 

"Now, you just have to advertise that you have a website," said Louisa, "it will help you draw in customers. It is something that you can either do yourself, or you can leave it with my company. Our marketing department can help get the information out there online as well as through the radio and print media like flyers and the newspaper."

 

"Can you outline the costs for that," said Adrien.

 

Louisa did and Adrien found the costs reasonable and retained her firm to do more work for him. He was impressed when a few days later he got a phone call from a new client who had seen his website. His stress level was down and he was sleeping well at night. Hiring Louisa Clayton's company had been a smart decision and he knew that he would be willing to refer her in the future to other fellow businessmen who might need a push in the direction of the right design like he had.

 



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Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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